I recently posted about the bad service Telecom NZ was providing to its customers. It is my understanding that the standard customer service has for many years been outsourced at Telecom. I now have my home phone up and running. In total it took about 60 minutes all up on the phone (most of which was on hold). I had to call three different times as I just couldn’t wait past 20 minutes for someone to answer the phone.
From this experience I have started to think more about the accountability that outsource providers (or employees & contractors for that matter) have to their customers. To me there are two main aspects an outsource company must focus on in its delivery. Timely response, and excellent delivery of service. This applies to any industry, be it a call centre (such as Telecom’s) or an actual service (web design, cleaning etc).
The simplest example I can think of is the cleaning crew for a business. Most businesses these days outsource the cleaning of their offices to a third party company. You contract them to clean and have it done to a standard that you accept. If you come in after the clean and it is still messy, you will be talking to them. You also expect the cleaners to turn up during the correct time. Just imagine how annoying it would be if you had a vaccum cleaner blaring away in the background while you were trying to work.
If either the level of cleanliness declines, or the cleaning is not done in a timely manner you will look elsewhere for cleaners. It is as simple as that. When it comes to more complex services such as call centres or professional services the same two principles apply.
An outsource company must be held accountable against these two factors. Telecom NZ for example has lost my business. I will be moving to Orcon shortly. I am moving because one of these two factors didn’t exist. The lady that finally helped me was great, she provided a good level of service. However because it wasn’t in a timely manner it wasn’t good enough.
Conversely if the service delivery is bad, it doesn’t matter how quick the company is they will still lose the valuable trust that can be created. Get these two factors right and you will have a happy customer. If you write this accountability into your contracts you will gain even more trust.